← Learning from Great Minds

01 · Designing Systems

The Design of Everyday Things

Don Norman

Katalyx INTERPRETATIONFOUNDATIONAL

THE Katalyx PERSPECTIVE

Norman reminds strategists that a technically correct system can still fail its users. Policy quality is experienced at the interface.

If this author were designing a national economy instead, what would they do?

Katalyx APPLICATION

Treat every public service and investor journey as a designed interface; remove ambiguity, friction and avoidable error.

Katalyx RATING

Strategic Thinking
Systems Thinking
Practical Application
Long-Term Relevance
Clarity

ONE PROVOCATIVE QUESTION

If citizens need a manual to navigate reform, has reform really been designed?

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